Logo Design

In general, the logo was created from 3 basic elements, namely:

1. Name, referring to words or sounds

2. Symbol, referring to the shape or visual

3. The color and highlight the significance of the symbol does not have the psychological effect

There are 7 types of logo:

1. Font

Logo consisting of a single word

example: Sony, Panasonic, Toshiba

2. Typography geometric

Logo of which consist of a word (brand) and combined with a geometric shape such as square, circle, ellipse.

eg: Dupont

3. Charter

Logo that consist of one or more initial letters.

Example: Hewlett-Packard

4. Pictorial

Like the typographic logo (see No. 1), but the logo has a stronger character painting since the typeface designed specifically to create or design the logo.

For example: Hard Rock Cafe, Coca-Cola

5. Associative

A logo or symbol that has a direct product or the core of core businesses.

for example, Shell, 20th Century Fox

6. Logo allusive

Partner Logo indirectly with the product or the core of core businesses.

by example, Mercedes Benz, Alitalia,

7. Abstract

Logo which has an abstract symbol. This type of logo is often hard to understand because the design has a very long process. In fact, losing the basic way. As the logo becomes a symbol allusive / summary, everyone has different perceptions on be anything, always in relation to the company. It could be the product, the core business, philosophy, background, geographic, vision or mission, etc.

If the logo design for a fitness center and spa, leave the muscle and the picture type of fitness equipment from the hotel. Start thinking of depth in order to be healthy and convenient place. What people get when they exercise and Spa (regular)? The answer is "His body will be healthy and do their souls. "That's the main aim of making fitness and spa, that a healthy body and soul. This means you can illustrate something of equal or balance. The symbol more common to illustrate the balance is Yang "Ying" symbol. But you can not use this symbol in the state (which is not unique, right? "). Try to change and do in relation to field capacity / spa. This would be another challenge for you as a designer …

I'm sure you explore each business to be presented in the logo is unlimited.

About the Author:

Freelance Graphic Designer, http://anarddesign.blogspot.com/ www.anarddesign.com

Article Source: ArticlesBase.com – How to Design Unique Logo

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